July 26, 2014
There are many key elements to a successful business conference. The venue, the food, and the purpose of the conference are all important. But there is one part of a conference that can create more buzz and can be more important than all the other things: the choice of a guest speaker.
A great guest speaker can help in many ways before, during, and after the conference. Before the conference, the name of the speaker can get people excited. If the speaker is well-known, they will attract more attention and it can help create buzz leading up to the actual conference.
During the conference, the speaker needs to deliver an appropriate message to the audience. The message should get people excited while also providing them with information they want and need.
After the conference, a good guest speaker will be remembered. They will make people look forward to the next conference to see who will be speaking. It makes it easier to get people motivated to go to conferences when the guest speaker has done their job well.
Because of all these things, it is important that a conference gets the right speaker. Because of the expectations put upon a guest speaker, that is not always an easy thing to do. When searching for the right guest speaker, there are several things to keep in mind:
The amount that can be spent on a guest speaker will play a large role in who to choose. The cost of guest speakers is on the rise. A speaker who is well-known will command a significantly higher price than a speaker who is not so well-known. It is important not to be cheap, but it is also important to not spend more than you can afford.
The next thing to consider when choosing a guest speaker is the purpose of the conference. Is the reason for the conference to attract new clients or customers for your business, or is the conference being used to educate and motivate employees? A motivational speaker may work for a conference for employees, but they may not be as effective for a conference that is trying to drive sales. Take the time to figure out the purpose of the conference and then consider how the speaker will fit into that.
When will the guest speaker talk?
Guest speakers come in all forms. There are speakers who are great for speaking early in the conference. There are also speakers who work best as after-dinner speakers. A good conference will consider when a speaker is going to address the crowd at the conference.
Who is the audience?
Not all guest speakers are appropriate for all audiences. Obviously, it would not make sense to have a famous Democrat speak to a group of people who are all strong Republicans. In order to find the right speaker, think about the demographics of the people who will be in the audience and make sure that the message the speaker delivers fits.
What has worked in the past?
If a conference has had success with a certain guest speaker in the past, you should use that information to choose the next speaker. Look at the things that made that speaker successful and try to apply them to other speakers.
There are plenty of factors that need to be taken into consideration to choose the right guest speaker at a conference. That may be why it is best to turn to speakers bureaus for help. Finding the right conference speaker does require some thought beforehand. It is not something that should be put off until the last minute. It is also something that should be evaluated after a conference to see what worked and what can be improved for the next conference. It is never a good idea to skimp when it comes to the guest speaker – it will be worth it.
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