Thinking about where you want to end up is not something founders always do when they come up with a new startup or business idea. But that is exactly the advice Jeff Janer of Springpad shared when I recently interviewed him about the 5 startups he started in the Boston area. Three of Jeff’s companies have been acquired, so we wanted to find out how he did it.
His most recent startup, Springpad, is a consumer technology company offering web and mobile apps to help you save and share anything. While the product has been compared to Evernote or Pinterest, Janer will tell you that their “underlying mission is very different,” as are his plans for the company.
Watch the video interview with Jeff Janer. This video was recorded prior to the Tech Cocktail Sessions speaker series at the Central Square Theater in Cambridge. It is also part of the Tech Cocktail Conversations podcast – subscribe on iTunes.