The social media audience management platform JustGo today announced $1.7 million raised from a private investor group. Including the founder Justin Golshir, the money was raised by Freddie Achom’s Rosemont Group Capital Partners and founding investors in Beatport.
As part of the fundraising deal Jonas Tempel, the former CEO of Beatport, will step in and serve as chairman of the board at JustGo. Working with the management team and advisers, Tempel will directly oversee the strategic direction of JustGo’s expansion and open an office in the United States in Q1 2014.
“In my mind, the power of JustGo and its utility cannot be underestimated as both a solution and a true aggregator in helping a new world of digital creators harness the power of digital content and social audiences,” says Tempel.
The platform was initially launched in April 2013 in Shoreditch, London’s response to America’s Silicon Valley. The JustGo beta was exclusive to the electronic dance music (EDM) industry and claims to have over 50,000 EDM icons, representation from over 165 countries, and over 120 million worldwide fans.
It was built to seamlessly publish content and blend data aggregation across multiple social media platforms. This produces an at-a-glance, comprehensive view of which social media content is working well with specific audiences. From there entertainers can engage and monetize their digital audiences easier than before.
As successful as they are, and as successful as this funding has been, JustGo is already looking forward to the future. For them the next phase of investment will bring plans for new revenue opportunities for users like content monetization, commerce models, and connecting corporate bands to emerging entertainers across the globe.