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LivingSocial is Developing a CRM Tool for Merchants

livingsocial

The Washington Business Journal today reported that LivingSocial has been developing a customer relationship management tool (CRM) behind the scenes. Specifically, this tool will let businesses who offer deals through LivingSocial stay connected with the customers who purchase them.

It’s important to highlight this otherwise hidden aspect of LivingSocial because a CRM will help with customer retention while also picking up some extra slack in the customer service and sales departments after last year’s layoffs. Bluntly speaking, it’s a smart move and companies who stick it out in the daily deals industry, one that has been marred by negativity, deserve to celebrate any and all good news that comes there way.

 

 

 

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Will Schmidt received his BA in English with an emphasis on Creative Writing from the University of San Diego in 2011. Poems, short stories, screenplays, news articles...these are his sustenance. Constantly seeking new ways to extend the reach of his training he has arrived at Tech Cocktail: the perfect canvas to paint his next masterpiece. Follow Will via Twitter @WillSchmidt1988 Find Will on Google

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