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LivingSocial is Developing a CRM Tool for Merchants

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The Washington Business Journal today reported that LivingSocial has been developing a customer relationship management tool (CRM) behind the scenes. Specifically, this tool will let businesses who offer deals through LivingSocial stay connected with the customers who purchase them.

It’s important to highlight this otherwise hidden aspect of LivingSocial because a CRM will help with customer retention while also picking up some extra slack in the customer service and sales departments after last year’s layoffs. Bluntly speaking, it’s a smart move and companies who stick it out in the daily deals industry, one that has been marred by negativity, deserve to celebrate any and all good news that comes there way.

 

 

 

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About the Author

Will is a Senior Writer with Tech Cocktail, based out America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988

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