Logan LaHive of Belly on Starting a VC-Incubated Company
Mar 14, 2012
Loyalty reward apps for small businesses is a rapidly growing marketplace. One of the first companies in this space was launched by Logan LaHive, CEO of Belly, who stopped by our SXSW #StartupLife Celebration Saturday to talk about life as an entrepreneur.
LaHive launched Belly while he was a Founder-in-Residence at Lightbank, a Chicago-based VC firm started by 2 entrepreneurs. In the video below, he talks about the challenges of the startup life, how he became a Founder-in-Residence, how pitching til you’re blue in the face can eventually lead to success. You can watch the video here:
You can find more of our coverage of the #StartupLife at SXSW here.
Editor’s Note: Thank you to Vitrue, a sponsor of our #Startuplife Celebration and Tech Cocktail’s special SXSW video series. Check out Vitrue’s live daily updates from SXSW!