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Tech Cocktail Toronto

The World’s Hottest Cars Are on MadWhips


The Toronto based company MadWhips recently launched the an automotive photography focused social network in an effort to establish themselves as the 500px of the automotive industry. To that end, they have built a new website and iOS app to allow auto enthusiasts to share, collect, and discuss the world’s hottest cars all from one place.

“Our integration between web and mobile is a result of collecting 7 years of photos and user data and designing a simple and intuitive collaborative environment,” says Anthony Carbone, CEO of MadWhips.

To date MadWhips has accrued over 1 million Instagram followers, over 150,000 Facebook fans, and around 12,000 Twitter followers. The niche social network has remained popular due in part to their mission to remain focused on showcasing the world’s hottest cars. Both professional and amateur car enthusiasts and photographers can upload their content to MadWhips and share it across various other channels.

“The engagement among our followers on social networks, particularly Instagram and Facebook, shows that there’s a big demand for our content. We’re gaining over 25,000 new followers a week,” says Carbone.



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About the Author'

Will is a Senior Writer with Tech Cocktail, based out America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988


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