Marc Kiven of BrightTag On The Importance Of “Data As The Fuel” For Online Marketing
May 15, 2012
After spending much of his career on the road while living in Chicago, serial entrepreneur Marc Kiven was excited to finally create a company, BrightTag, based in the Windy City. Leveraging his fifteen years of online marketing and advertising experience, BrightTag aims to help publishers of all kinds by creating a product that leads to real-time control over analytics and marketing tags. We’ve heard from BrightTag CTO Eric Lunt previously when he spoke at our Startup Mixology Conference and shared his insights on building a solid startup team.
I got a chance to talk with BrightTag founder Marc Kiven in Chicago a few week ago, and he shared some insights on the marketing and advertising landscape while also sharing some advice for anyone looking to startup. Watch the video interview with Marc Kiven.