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Marc Kiven of BrightTag On The Importance Of “Data As The Fuel” For Online Marketing

Marc Kiven BrightTag Founder

After spending much of his career on the road while living in Chicago, serial entrepreneur Marc Kiven was excited to finally create a company, BrightTag, based in the Windy City. Leveraging his fifteen years of online marketing and advertising experience, BrightTag aims to help publishers of all kinds by creating a product that leads to real-time control over analytics and marketing tags. We’ve heard from BrightTag CTO Eric Lunt previously when he spoke at our Startup Mixology Conference and shared his insights on building a solid startup team.

I got a chance to talk with BrightTag founder Marc Kiven in Chicago a few week ago, and he shared some insights on the marketing and advertising landscape while also sharing some advice for anyone looking to startup. Watch the video interview with Marc Kiven.

This video was produced in partnership with Big Teeth Productions in Chicago, Illinois and is part of the Tech Cocktail Conversations podcast – subscribe on iTunes.

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About the Author

Frank Gruber is the founder, CEO and Executive Editor of Tech Cocktail. He is an entrepreneur and new media journalist focused on sharing his tech product expertise and analysis on emerging technologies. Previously he built products for millions of users while at AOL and Tribune Company. He is a startup advisor and investor. He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. Find Frank Gruber online and follow him on Twitter at @FrankGruber.


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