While Marissa Jennings was at Bennett College she had to complete a senior project, and she decided to design a magazine for young African American women. However, during her research of the magazine market she realized that there were limited reading options for these women.
Simultaneously, Jennings saw that while the Internet was booming, there were no websites that related to young African American women, either. As soon as she began watching the app market, she knew that the future of her project was in a mobile app.
That road has led Jennings to be the CEO of SocialGrlz, a mobile app designed for young girls aged 13 to 17 that specifically highlights African American women across multiple sectors like STEM, finance, and beauty. The app’s mission is to provide positive images and stories that young girls can relate to, as well as a platform for their own voices to be heard.
Jennings has geared SocialGrlz to operate on a 3 ‘D’ vision: doers, donors, and door openers. She gave us the inside scoop at SXSW as to how that helps them successfully scale and polish their platform so young women can find a safe space in the palm of their hands.
Here is the video: