August 17, 2016
The launch of augmented reality game Pokémon Go sparked the attention of both newcomers and longtime fans of the series, and saw a huge surge in popularity, seemingly overnight. While this is a rare phenomenon, it teaches brands a much-needed lesson in how they can incorporate unique tactics into their marketing strategies to breathe a breath of fresh air into their business.
That’s why we asked eight entrepreneurs from Young Entrepreneur Council (YEC) the following question:
Question: What can business owners learn from the success of Pokémon Go that they can use to generate virality for their own product/service launches?
Their best answers can be found below:
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