Earlier in June Unilever Foundry and Lions Innovation went out in an attempt to quantify the top 50 marketing tech startups that are helping brands better connect, engage, and relate with people. It was no easy task, but they recently released their final list of 50 that made the cut.
To be chosen, each startup needed to have met the following criteria:
- Be innovative and truly disruptive, clearly differentiated from competitors already in the market
- Be relevant and interesting to the Brand & Marketing industry
- Incorporation within the last 5 years
- Raised less than $10 million in equity funding
If you’re interested, you can find the full list here. When you’re over there, scroll down the letter ‘M’ and I think you’ll find a familiar name in Mattr. We’ve covered them at successive SXSW events and they’ve vowed to put an end to the disjointed nature of influencer marketing.
According to the Mattr team, a new era for marketing insights is upon us, providing brands with a deeper and more colorful view into their social audience. They seek to anser: who’s influential, what influences them, and how can we engage them on a personal level?
Their whole approach is based off the fact that only one component of influencer marketing is focused on these days across identification, segmentation, or engagement. As they say, it forces brands to use a mix of several different systems to handle their activity.
This approach can cause lost time and resources for the people forced to move back and forth between disparate tools to handle their campaigns. No question, the processes in place could use some help, which is why Matter released their new Virtual Agent solution.
It allows marketers to coordinate all of their activity from one, singular platform. Mattr decided to drop the news in conjunction with being selected as one of Unilever’s top 50 marketing startups.
“Some companies are offering solutions that vet influencers, while others are providing a marketplace for brands and influencers to connect. Our vision is to combine those activities and provide segmentation, identification, and turn-key management of influencers for a brand,” says Mattr Ceo Jack Holt. “We want to guide them from beginning to end, easing the burden of implementing and paying for an influencer campaign, and then celebrate their success.”
It's been a pretty good week for the Austin based startup, and we'll be sure to keep you posted on any news coming from them. That might be sooner than you think because Mattr is heading to Cannes, France to participate in the Foundry50 event at the 62nd annual Cannes Lions International Festival of Creativity.
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