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Louisville-Based Mavizon Announces Pre-Sale of Mavia, A Car Tracking & Diagnostics Device


When we last covered Mavizon Technologies in early 2011, the Louisville, KY team was hard at work refining the Mavia, a device that tracks and transmits basic information regarding your vehicle.  A year and a half later, it’s ready – recently announcing a limited pre-sale of the device at

“The team here wanted to build a product that brought in-car connectivity to everyone, at a decent price, with a feature set that was useful every day. We wanted to give users valuable insight to their vehicle and driving habits, while at the same time offering peace of mind through a host of location-based services – geo-fences, reminders, and friends’ nearby check-ins. We also wanted make the device a connected device to offer higher resolution of information, and a no hassle installation – no bluetooth, no USB loading, no buttons,” says Madison Hamman, CEO at Mavizon.

The small Mavia box (officially called a “dongle”) plugs into the OBD-II port (where the car’s diagnostics information is sent), located underneath the dash of any car made after 1995.  The information can then be viewed on your mobile device once you’ve created an account at  The device tracks your driving habits, including your MPG and total distance traveled, and it also provides GPS information.  Spying on your teenage daughter has never been easier.

Mavia seems to be targeting those interested in keeping close tabs on one another (i.e. families), as well as the DIY-junkie.  With its interactive service log, car nerds should keep themselves busy with plenty of diagnostics to dig through.  My personal favorite feature is the location-based reminders that users can set up through geo-fencing – something I’ve been clamoring for for quite some time.

The device is currently available for pre-sale in the US for $169 plus $4.99 per month or $49 for an annual subscription.  Hamman promises that the Mavia will “be open for pre-orders for a bit longer,” which is code for hurry.  In terms of the device’s future, Hamman adds, “We’re prepared to open up our API to allow developers to build their own location-aware features and incorporate the connected car into their own apps.”

To learn more about the Mavia, check out the video below.

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About the Author

When Zach Davis isn't getting lost in the mountains, he is hustling from Boulder, CO as Tech Cocktail's Director of Marketing. He is the author of Appalachian Trials, a book chronicling the mindset necessary for thru-hiking all 2,181 miles of the Appalachian Trail, a feat he accomplished in 2011. Zach is a green tea enthusiast, die-hard Chicago sports fan, and avid concert-goer. Follow Zach on Twitter: @zrdavis.


3 Responses to “Louisville-Based Mavizon Announces Pre-Sale of Mavia, A Car Tracking & Diagnostics Device”

  1. Mike Carruth

    Very cool, I think I'm in. One thing Madison should take into consideration when he is pitching is that when he says "from Mavizon," it sounds powerful-close to "From Amazon." We are so accustomed to "hearing" Amazon, that "Mavizon" barely registers.

    My guess is that he will get some people who watch the video going to looking for it.

    Looking forward to installing mine.



    • @zrdavis

      Sharp ear Mike. I didn't catch that. And you're absolutely right, the subconscious mind will likely interpret that with the Seattle-based giant's store.

      What recommendations would you make? Change the way it's branded at the end? Clearer articulation?

      • Mike Carruth

        Thanks for your reply, and positive response to my feedback.

        As to recommendations, consider the following:

        Clearer articulation at 1:35, even if is a comma-pause before the name, and sharpening-up the "M" and the "V" in "Mavizon" (preparing the audience for hearing it again later).

        At 2:15, (aka "The Big Sell"), it may just be that the "m" in "from" and the "M" in Mavizon are running together.

        A possible solution is:

        "Directly from our webstore, at (split-second-pause) (with a fully-formed M)."

        I think, sometimes, people are so used to saying and hearing the name of their company, it rolls off the tongue so comfortably– kind of like when we rattle our cell phone numbers off in a voicemail (do people still use voicemail?). The bottom line, of course, is that the audience is hearing the name for the first time.

        Still, it is a helluva pitch, and one that parks the vision, and the consumer's need for the device very well. (Applause)





  1.  Madison at mavizon » Archive » PreOrder Excitement and Reality Checks

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