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McDonald’s Moves Into Silicon Valley, But Not How You’d Think

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Maureen Morrison recently reported, for Advertising Age, that McDonald’s will be moving into Silicon Valley. Now, it’s not what you might think – with McDonald’s opening new franchises in the area.

Rather, McDonald’s Chief Digital Officer Atif Rafiq set out specifically to open a new office on Market Street in San Francisco. The idea, from Rafiq’s perspective, is that McDonald’s newest office will help them better recruit and retain digital talent.

“The Office is one of several things we’re doing to grow our focus on digital and be more consumer-centric,” says Rafiq in Morrison’s article.

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Will Schmidt received his BA in English with an emphasis on Creative Writing from the University of San Diego in 2011. Poems, short stories, screenplays, news articles...these are his sustenance. Constantly seeking new ways to extend the reach of his training he has arrived at Tech Cocktail: the perfect canvas to paint his next masterpiece. Follow Will via Twitter @WillSchmidt1988 Find Will on Google

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