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McDonald’s Moves Into Silicon Valley, But Not How You’d Think

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Maureen Morrison recently reported, for Advertising Age, that McDonald’s will be moving into Silicon Valley. Now, it’s not what you might think – with McDonald’s opening new franchises in the area.

Rather, McDonald’s Chief Digital Officer Atif Rafiq set out specifically to open a new office on Market Street in San Francisco. The idea, from Rafiq’s perspective, is that McDonald’s newest office will help them better recruit and retain digital talent.

“The Office is one of several things we’re doing to grow our focus on digital and be more consumer-centric,” says Rafiq in Morrison’s article.

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Will is a Senior Writer with Tech Cocktail, based out America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WillSchmidt1988

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