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Melinda Wittstock of NewsiT – “I Joke That I Am Unemployable Now”

Mar 18, 2012

Melinda Wittstock

Melinda Wittstock knows news.  She is the Founder and CEO of NewsiT, a mobile crowd-reporting platform, founder of the award-winning Capitol News Connection,  and a former journalist.

She is also quite the entrepreneur.  Two years ago, NewsiT won the WeMedia Pitchit! Challenge, and despite the fact that people say think the news is dead – it is actually a billion dollar industry – NewsiT will be closing its second round of funding soon.

Because Wittstock has had her hands in so many areas of the startup process twice, she jokes that she is unemployable – and she’s probably right.  As she shares in the video below from our SXSW #StartupLife Celebration last weekend, founding a company requires determination and drive, learning when to listen and when to pivot, why the lean startup model was the way to go at NewsiT.

Watch the video interview featuring Melinda Wittstock.

You can find more of this year’s coverage of the #StartupLife at SXSW here.

Editor’s Note: Thank you to Vitrue, a sponsor of our #Startuplife Celebration and Tech Cocktail’s special SXSW video series. Check out Vitrue’s live daily updates from SXSW!



About the Author
Monika Jansen

Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

2 Responses to “Melinda Wittstock of NewsiT – “I Joke That I Am Unemployable Now””

  1. [...] pivoted with a premium product for paying customers. Basically they thought “backwards” and focused first on what to sell. They went from a B2C model to a B2B model. In practice, that translated into many weeks and months [...]

  2. [...] thought “backwards” and focused first on what to sell. NewsiT went from a B2C model to a B2B – to C model. NewsiT had to think very clearly about what [...]

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