February 5, 2014
How integrated is the user experience into your product or service? According to Mike Macadaan, startups need to dedicate their time to user experience and establish a brand direction from the very beginning; otherwise, they run into a higher risk of criticism from their fans/users when changes are made later on.
Macadaan is the CCO of Science Inc., the tech startup creation studio based in Santa Monica, California that aims to create, scale, and acquire successful digital businesses. Most recently, it launched HomeHero, a platform that provides access to caregivers for seniors, and contributed to Medium’s $25 million round of financing. Through his role at Science, Macadaan oversees the user experience and design initiatives. He works with teams to create a UX and design strategy that works accordingly per each startup’s target audience and business goals.
Having additionally worked on UX and design in his previous roles at AOL and Myspace, Macadaan has learned that user experience plays a major role in establishing a company’s brand message. “User experience is just a series of layers of things that communicate and support a brand position…[and] supports whatever business goals there are,” says Macadaan. He encourages startups to have a user experience strategy from the very beginning because it helps to mitigate brand-related contentions later on.
Watch what Macadaan has to say about the importance of user experience, as well as his thoughts on the Downtown Project. See it here.
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