We asked three entrepreneurs what the most common mistakes entrepreneur make when it comes to building and operating an ecommerce business. Check out their answers below and keep your customers happy:
Using Non-Descriptive Copy
There’s one mistake I see happening with digital storefronts more than anything else, and that’s low-quality product descriptions. These are sales pitches for your products. They need to be well-written with high-quality photos. Keyword stuffing and boring, cookie-cutter copy isn’t going to sell.
– Steven Buchwald of Buchwald & Associates
Underestimating Unexpected Costs
“Ecommerce is an area where a small startup organization can grow very quickly. Too often, though, low marginal costs and the ease of selling can tempt you to think that competing on price is a strategy for success. The best approach is to determine your true product cost and build in margin for the unexpected; like legal expenses, above-and-beyond customer service and online security.”
– Tony Banta of Calix Networks
Thinking Existing Is Enough
Too many business owners fall victim to the erroneous way of thinking that once they launch a website, their online work is done. Wrong. Building a website is the easy part; bringing high-quality, targeted traffic to it on a consistent basis is the real challenge, and that’s the only way you’ll ever grow your business online. This is especially true for e-commerce businesses.
– Jasmine Pickel of Atlas Communication