August 23, 2014
A growing number of companies are shifting to pay more attention to online markets. This is an effective way to gain recognition, find new partners and turn one-time buyers into loyal customers.
Today we are going to talk about the key useful tips and tricks that will help you build a highly competitive online store. There are only two essential questions though: what CMS to choose and how to make it mobile-friendly.
Most of modern Internet users prefer to browse estores from their handheld devices. This is convenient. it allows them 24/7 access. If your eshop is not mobile-friendly, it won’t be a success story. However, if you choose a wrong eCommerce CMS for you, the story could turn sour. That’s why it’s important to pay attention and think — and that’s why this article is here for you.
5 Best eCommerce CMS
The growth in online sales is breathtaking and have reached 13% of total retail sales over the last year. So, how else can we boost figures and make more people buy online? In order to help you choose the best option for your site, we offer you a showcase of the 5 best eCommerce content managing systems that are different in use and performance.
- Magento: Magento is one of the most popular CMS preferred by a number of the world’s leading brands. This is an amazing open source platform that allows customizing your web project the way you wish. Though it requires more time to master it fully, you will be surprised to discover the full range of its features.
- Joomla: This is one of the best solutions for making your site mobile friendly. Joomla is known as a user-friendly and fully responsive solution. It’s a free, open source platform with simple and functional interface. If you’re not a coding pro, Joomla templates are the best solution for you since these do not require any special coding skills to customize your website, everything is simple and intuitive.
- PrestaShop: This is another cool free open source platform with a wide range of amazing features. It will provide you with full control of your inventory, you will be able to customize your project whenever you wish, it comes with PayPal payments support, and more.
- osCommerce: This is one of the oldest online shop platforms that offers several marketing options and supports most popular payment systems. Choosing this CMS you’ll be able to treat your viewers with outstanding shopping carts, product reviews, secure transactions, easily customized bestseller lists, related items, and more.
- OpenCart: Whether you’re running a small or large business – this CMS will be of use to you. It will easily handle plenty of products and allow you to categorize them by manufacturer or attributes. In addition, your clients will be able to check out ratings and other users’ testimonials, which will significantly simplify decision-making.
How to Make eStore Mobile-Friendly
A mobile-friendly estore is characterized by faster load speeds, simpler design, and intuitive interface.
Modern customers get incredibly frustrated when they have to wait for slow page load and in most cases simply leave the page till it’s downloaded. If your site is too clumsy to navigate and doesn’t boast fast load speeds, then people will hardly stick around.
To avoid this, consider these easy tips on making your site mobile-friendly.
- First, check out how your site runs on mobile devices and think about the changes you need to apply. Such tool as GoMo will help you test how your site serves on a variety of handheld devices.
- If your website is WordPress-based, there are plenty of useful plugins available to make it mobile-friendly. For instance, WP Touch is one of the most popular tools that help making your business resource responsive and adapt to any device you’re using.
- Mobile-friendly website should have simple and intuitive interface. Try to concentrate on essentials only, let users get to know your business better and motivate them call to action.
- Make sure all buttons and links are big enough that every user can easily click on them, without tapping the wrong word.
Content managing systems allow creating, managing, and deploying any content on your webpage. Most of them don’t require any technical or coding skills to be used, so if you are not a coding pro, there are no issues for concert.
As a rule, such platforms boast intuitive interface and can be handled with ease. Mind that each platform includes specific specs that can be great for one business, but terrible for another. And don’t forget to get creative and use the centuries-old experience of real world commerce — it’s proven to be working, after all.
In short, before choosing a CMS to build your eCommerce site, think about the features your site should have, how you’d like to present content on the page, which options your customers will be provided with, and, what’s more important, whether your eStore will be mobile-friendly.
If you do it right — well, there are still enough success stories out there in the world for one of them to be yours.
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