A new Small Business Mobile Survey from Web.com found that 69% of small businesses say mobile marketing will be crucial to their growth in the next five years, while 64% plan to increase their investment in mobile marketing this year.
Another survey by the Pew Internet Research found that 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geo-social service to “check in” to certain locations or share their location with friends.
The findings of these surveys reinforce how consumer behavior has changed with mobile commerce: Decisions on some purchases are dependent on location-based results from your smartphone.
A few years ago, I was in Manassas, VA and hungry for pho. Lo and behold, the search results on my smart phone showed a restaurant right across the road from where I was. Google had found it since the restaurant had a website.
Today, mobile technology is much smarter: Last year, on a visit to West Virginia, we were looking for a place to have coffee. Yelp showed us that the nearest Starbucks was 20 miles away, but Jumpin’Java was less than 5 miles away. When we arrived at Jumpin’ Java and checked into Foursquare, I was delighted that using my American Express card at this small business earned me a $10 credit. A win-win all around.
These changes in consumer behavior and technology spell opportunity for app developers, small businesses, and the consumer:
Opportunity for App Developers
Opportunity for Small Businesses
Opportunity for Consumers
Do you have any success stories using geo-location based advertising or an app? Share your experience below in the comments!
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