On March 1 Modify Watches launched their Mod-to-Order Kickstarter campaign, and with 23 days left on the clock, they have raised over $13,000 toward their goal of $50,000. The Kickstarter campaign is serving a two-fold purpose, according to Aaron Schwartz, Director of Player Personnel at Modify Watches.
First, Modify Watches wants to expand their customization services and allow more people to show their colors and wear their passion on their wrist. Second, and just as important, Modify Watches will be able to start producing and assembling their product in San Francisco.
“What we’re really excited about is moving some of our manufacturing to the U.S. All of our limited-edition pieces will be printed and assembled here, meaning we’ll be able to create more jobs and delivery product quickly,” says Schwartz. “Plus, I’ll be able to wear a badge that says something like ‘old-timey watchmaker.”’
Because Modify Watches will be assembling their watches in America, they’re hoping to tap into the entire spectrum of customers. That is, both big and small businesses will have an incentive to design their own watches: they get a highly engaging marketing concept.
“We’ve done custom products for big brands like Google, Nike, Gatorade, and Mailchimp,” says Schwartz. “Now we can finally do custom watches for startups – whether for recruiting, sending to early adopters and super fans, or year-end gifts.”
The individual customers, like bachelor and bachelorette parties, fantasy football leagues, and fashionistas, won’t be left out either. The important thing for Modify Watches is that people express their passions and stories no matter what.