RoundPegg’s Natalie Baumgartner Shares a Psychologist’s Perspective on Company Culture [Video]

March 2, 2013

4:33 pm

In the video below, Dr. Natalie Baumgartner of RoundPegg shares her insight on company culture from her unique perspective as a psychologist.

Natalie works with CEO’s, business leaders, and boards of directors on senior human capital issues. A clinical psychologist by training, Natalie gravitated toward working on company culture, which she defines simply as, “how we do things here.”

Not only is Natalie passionate about culture, but she believes it is at the core of all success – and failure – in an organization. Yet, there is no universal recipe for culture that will fit every company. According to Natalie, “There are as many flavors of culture as there are companies.”

In this video, Natalie shares:

  • What the critical goals of a company’s culture are
  • When the best time is to focus on culture
  • What really determines the true culture of an organization

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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