The New Yorker Offers “Summer-Long Free-For-All” Online

July 21, 2014

12:00 pm

On a note to readers today, The New Yorker announced that non-subscribers will have free access to everything published in both the print and online versions. This means free access not only to new content published, but also a selection of past content based on the demand of readers.

For avid readers and The New Yorker‘s fans, this is great news, but it will only be a short-term summer offer. Editors explain that this is part of a larger strategy to make their content more easily available, and gain more online subscribers. In the fall – just like in life – the fun and sunshine will dwindle and they will start implementing an easier-to-use, logical subscription plan.

There will also be some changes to newyorker.com, where they will be adding Daily Comment for a “greater responsiveness to what is going on in the world.”

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