Running from March to June in Portland, the program offers $20,000 and mentorship to startups. Nike is looking for 10 startups who want to encourage people to live more active lifestyles.
Nike will provide access to Nike executives, the Nike+ software, and the funding for the program. TechStars will run the show and retain equity in the companies. It’s similar to the TechStars-powered Microsoft Accelerator, except TechStars also provided the funding for that.
Mentors for the program include author Tim Ferriss, Jeff Clavier of SoftTechVC, Brad Feld of the Foundry Group, and Foursquare cofounder Naveen Selvadurai.
The program will culminate in two demo days, one at the Nike World headquarters and one in Silicon Valley.
Applications are due February 3, 2013.