oLyfe Reveals Social Media Sentiment around the Oscars
Feb 24, 2013
During the Super Bowl, there were 5,679,596 related tweets. Unfortunately, you mostly didn’t see the infographics with interesting social media insights on them until a few days later.
With ten very interesting and different movies vying for Best Picture at the Oscars this year, the anticipation and the debates right before the show are the most exciting part for many viewers. So I would like to share with you a very interesting new platform that allows you to see the overall social media sentiment and trending content for various movies in real time. It’s called oLyfe.
Just in time for the Oscars, they have launched a real-time solution to show how various Oscar films are trending, in what states they are most popular, and with what sentiment – as well as displaying most influential tweets and popular images. All of this is updated frequently at Oscars.oLyfe.com. They’ve also put together a fascinating map showing the most popular contenders based on tweets from each state over the past few days.
oLyfe, founded in 2010, has built the only end-to-end real-time social media intent measurement and targeting solution. A company or brand can use the same platform to search for any topic or phrase and aggregate all the key social media feeds in real time. The data are then segmented by geography, subtopics, and sentiment, and the brand is able to use these data to target the right users. Most tools in the marketplace today either focus on quantitative metrics, which lack the real-time factor, or utilize highly customized channels that don’t easily scale for marketers. This platform brings all parts of the process to work in real time, making the social conversation actionable.
The oLyfe Oscars page is live now. You can find it at Oscars.oLyfe.com.
Guest author Katya Constantine is a seasoned marketer with over 10 years of online marketing experience. She has developed a well-credentialized experience in marketing for large online brands, having significantly increased performance of online experience at several large web properties with a deep background in email marketing. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great success. Currently, she advises several ventures with their online marketing and is an active blogger. Follow Katya on Twitter: @Digishopgirl.