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Path.to: The eHarmony Approach to Hiring Employees

5 - Path.to

Traditional recruiting sites often match employers with job candidates based on basic factors, like skills and past employment. Now, a new startup is offering an “eHarmony approach” to the talent search.

Path.to’s mission is to ensure job candidates are compatible with their prospective employers. The site allows job seekers to create personal profiles, receive recommendations, and apply for jobs directly. One of the most unique features is an algorithm that generates a “compatibility score,” an easy way for companies and professionals to see how well they’d work together.

The site is convenient for both parties. Along with posting job openings, employers can rank candidates according to their individual compatibility scores to ensure they are attracting the right talent. Employers can also create company profiles and include details such as company dress code (from formal to informal) and company culture. They can also supplement their profile with photos, videos, and testimonials.

Path.to’s model makes the job search transparent by allowing employers and job seekers to be upfront about their needs. Individuals can create a profile on the site by integrating information from their existing social networks, including Twitter, Facebook, LinkedIn, and Google+. From there, users can customize their profile and fill out short surveys about their preferred work environment, location, salary, and benefits.

The site is free for employers for the first 90 days, and pay-per-post thereafter. Path.to boasts a sleek, user-friendly website, but it hasn’t launched in the entire United States just yet – currently, it is serving the Bay Area, Boston, Chicago, and New York. Still, the service is useful for both employers and job seekers looking for a truly compatible professional relationship.

How do you think a site like Path.to can help employers locate the best candidates? Would you consider using this sort of service? Share your thoughts below.

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About the Author

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010). Find Heather on Google+.

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