Leif Abraham and Christian Behrendt built Pay with a Tweet in 2010 so content creators and publishers could market their content by selling it for the price of a tweet or social post. Today, they are announcing the end of their beta testing and a formal, public launch with the backed support of Rolf Schmidt-Holtz, formerly the CEO of Sony Music.
Additionally, Schmidt-Holtz’s company Hanse Ventures will be backing Pay with a Tweet because he is convinced that selling digital content in exchange for social buzz will be a major marketing channel for media companies further down the road.
“The publishing and music industry have for years been looking for new ways to create reach for their offerings without massive ad spending. With its intrinsic virality, Pay with a Tweet solves one of the main pain points of digital content owners,” explains Schmidt-Holtz.
Since its beta launch in 2010, Pay with a Tweet has seen almost 7 million people pay with a tweet or social post to access specific digital content. Additionally, publishers from over 50 different countries have been using Pay with a Tweet to create reach for their content offerings.
The first newly added feature they’ll implement alongside their public launch allows publishers to create customized campaigns that integrate their corporate identity. Additionally, they have developed a new statistics dashboard to easily track and optimize the reach of said campaigns.
“We are turning one of the most successful social payment systems into a must-have for digital marketing,” says Anna Abraham, CEO of Pay with a Tweet.
“The wealth of experience, networking, and operational power of Rolf Schmidt-Holtz and Hanse Ventures allows us to create an even better version of Pay with a Tweet,” adds Leif Abraham.