Pinterest of Events? Saambaa’s on a Mission

Amy Schmittauer Sep 29, 2012 Tweet

Event applications seem to be a dime a dozen no matter what OS you’re using. That being said, event discovery with event coordination is still a broken process, as email blasts and text messaging rule in close groups. But there’s one app that still stands out when it comes to rounding up your friends and finding new experiences together.

You may have seen our previous coverage of Saambaa back at their release time. Even then, they were different from all the rest by creating a tool that wasn’t required for all participants. If a Saambaa user invites you to join an event and a conversation around it, all you need to do is follow instructions by text. Too easy not to work.

But since that feature, Saambaa has made bigger plans to continue bettering event planning. Cofounders Matt Voigt and Mike Petanovitch see the possiblity of becoming the “Pinterest of events” with their new Instigator program. The power users who make up the Instigators are publishing unique and interesting events to be discovered in their city. When you see an event you’d like to participate in, you can do the equivalent of a “repin” and share it as your own private plan, copying those same activity details on an invite for your friends. Instigators can also include promoter partners, like the House of Blues, to drive more event activity on the platform.

In beta testing for now, the Instigator options on Saamba are only available in five metro markets: San Diego, Los Angeles, San Francisco, New York, and Chicago. But the app is available in both the app store and the Android market for all to coordinate good times with friends.