June 3, 2012
Bazaart is a new iPad app that promises to get your fashion items out of their Pinterest closet and allows you to create complete fashion looks, share them, and shop. Bazaart is essentially the first-ever Pinterest-driven, user-generated, 24/7, live fashion catalog.
As the fashion industry moves from printed paper catalogs to online, some of the fun is being lost, says the Bazaart team. With the rise of tablets on the one hand, and the oh-so-visual social network Pinterest on the other hand, Bazaart saw an opportunity to combine fashion, style, and technology into a unique social, sharing, shopping experience.
How could we use Bazaart?
Imagine if you could, in minutes, create a fashion look for a friend who’s in dire need of a style makeover, using your Pinterest boards. Then send, share, or pin your creation to your friend on Pinterest. Or perhaps you want to mix fashion items you already own with items on your Pinterest wishlist boards. Or perhaps you’re at a store and the salesperson grabs an iPad and shows you how to combine items from the store’s Pinterest boards to create a look tailored specifically for you. Wouldn’t that be something?
What is the big vision?
Stas Goferman, Bazaart’s founder and CEO, developed the technology behind Bazaart’s collage creation while completing his Master’s degree. A unique algorithm enables Bazaart to automatically create free-form collages like those in fashion catalogs, leaving out the production cost while tailoring looks and products to the user’s unique fashion profile.
“Allowing people to get more creative, social, and purposeful with their Pinterest boards is just the first milestone for Bazaart. The long-term vision is that as you assemble and customize looks, the app starts learning and remembering what you like to wear and suggests new looks that match your style,” says Goferman. “Bazaart can keep you ahead of the trends, help you build and mix your real wardrobe with your online closet and show you where to shop on any budget.”
What is your market approach strategy?
Bazaart started with a Facebook app called Pinvolve that bridged Facebook and Pinterest. “Pinvolve helped us make connections because it solved a pain that is shared by many fashion-oriented users, which is having to maintain visual content on both social networks. Pinvolve lets our users and their fans pin quickly and effortlessly,” says Goferman.
Next, Bazaart is aiming to partner with “power-Pinterest fashion users” – bloggers, designers, and stylists – who could create customized looks as Bazaart collages.
“The Bazaart Beta version can move all those meticulously curated fashion items from Pinterest to the iPad, then with a touch of the finger creatively mix and match them in a super-easy, fun, and engaging way. Bazaart uses the newest, patented technology to beautifully display the looks and create a gorgeous, useful showcase of each fashion users’ own style,” says Goferman.
Bazaart was recently selected for the DreamIt NYC startup accelerator program, and they can be found this summer in Fab.com’s former NYC offices. If you want to get your hands on a hot, new, smart, stylish, tech-savvy product, check ’em out!
Guest author Haim Pekel is a marketer/entrepreneur and currently the Marketing Director of IQTELL.com, a GTD app that helps users to increase productivity by giving them a platform to organize to-do lists, complete tasks, and connect them to everything they do in one place. Haim also co-founded Retour à L’innocence, Vivre en harmonie avec soi, les autres, la nature magazine. Haim usually writes about startups, marketing, and productivity on Tech Cocktail and IQTELL’s blog. You can find him on IQTELL’s Facebook, Twitter, LinkedIn an
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