Get Our Newsletter

Tech Cocktail Denver

"Good Morning Denver" by Sheila Sund, used under CC BY

Plink Rewards Facebook Credits For Your Offline Purchases


Plink, a Facebook Credits-based loyalty program that rewards Facebook users for their offline purchases, officially launched yesterday.

The concept isn’t new: Sign your credit or debit card up on their website, make a purchase from one of the participating restaurants or retailers, and start earning rewards.  What makes Plink different is the blending between offline and online currency.  When a user shops at one of the more than 25,000 participating franchises across the country (including Taco Bell, Dunkin’ Donuts, 7-11, Outback Steakhouse, among others), users receive Facebook Credits to be applied to purchasing premium rewards from their favorite Facebook games.

“Facebook Credits is the missing ingredient that’s been needed to connect social media to offline sales,” said Peter Vogel, co-founder of Plink. “Now with the ‘glue’ of Facebook Credits our national restaurant and offline retailer partners have a way to tap into the nearly 800 million users on Facebook, motivate them to become loyal customers, and reward them.”

Although virtual gaming is growing rapidly in popularity, there is still a fair amount of dissent toward its adoption, even among avid Facebook users.  That’s why Facebook is looking to expand t’s reach and allow users to purchase a range of digital goods such as music and movies.  If Facebook has the mobile payments industry in their cross hairs, the incentive for rewarding Facebook Credits could prove to be even more enticing to users.

Plink provides an easy-to-measure marketing program for participating businesses.  In comparison to mass-media advertising campaigns, franchises and large retailers get precise quantitative figures as a result of joining this virtual rewards program.

To drum up interest, Plink directed an advertising campaign at the 60 million Facebook users who were already signed up for the social media’s most popular gaming applications.

The Denver-based startup was co-founded by Peter Vogel, Matthew Lloyd, and David Asseoff.

Get more delivered to your inbox just like it!
Get Our Newsletter
Sorry about that. Try these articles instead!
About the Author'

When Zach Davis isn't getting lost in the mountains, he is hustling from Boulder, CO as Tech Cocktail's Director of Marketing. He is the author of Appalachian Trials, a book chronicling the mindset necessary for thru-hiking all 2,181 miles of the Appalachian Trail, a feat he accomplished in 2011. Zach is a green tea enthusiast, die-hard Chicago sports fan, and avid concert-goer. Follow Zach on Twitter: @zrdavis.


2 Responses to “Plink Rewards Facebook Credits For Your Offline Purchases”


    Cheats Network

    Yep it looked real good over here. First, it makes
    it easier for the users of Facebook Games and free facebook credits applications?
    As you can see them, and you can also get them back
    if you want to try out the electrical generator yourself
    please the actual links to the internet site!
    This offer is LIMITED, get if free today! Update New
    Version September 2013Update: Get the Latest 2013 Facebook Credits Generator?
    How Can I Get Free Facebook Credits!

Leave a Reply

  • (will not be published)