PowerInbox Makes Games Work Inside Email, Launches Contest for Developers

March 22, 2013

1:00 pm

PowerInbox today launched the Games in Email contest for game developers who integrate their software, which allows games to work inside email.

“We see games in email as enabling game developers to take back control from Apple and Facebook by leveraging the one asset their players control – their email address,” says founder and CEO Matt Thazhmon.

Taking back control also means ditching the 30 percent fees that Facebook and Apple charge. And, according to PowerInbox, it means more engagement. Instead of having to click through an email over to Facebook or a webpage, players can play immediately after opening the email. PowerInbox reports a 70 percent open rate and 55 percent engagement rate with email games.

PowerInbox screenshot

Developers who apply and integrate PowerInbox into their web or Facebook games can win 10,000 installs from Playerize, a full pass to Casual Connect, an expedited application to the YetiZen Accelerator, press coverage, and mentorship.

Founded in 2010, PowerInbox builds “email apps” that let you do things inside email, like respond to Facebook posts or accept LinkedIn connections. For games to work, players have to download the PowerInbox browser extension. In November, the Boston startup merged with similar product ActivePath and raised $10 million.

“Just like mobile opened a new way to communicate with their users, interactive email is a new way for users to interact with products,” says Thazhmon.

Entries are due April 19. After entering, developers must prompt users to install PowerInbox. Sign up here.

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