How a 27-Year-Old Tester from Estonia Is Tackling a $3.5 Trillion Industry

April 5, 2017

4:30 pm

Kristel Kruustük was just 23 when she decided to change how quality assurance (QA) testers were treated. Together with her then-boyfriend (now cofounder and husband) Marko Kruustük, she built a platform designed to connect QA testers with companies without taking advantage of either. After winning a first-place $25,000 seed investment at the world’s largest hackathon, Angelhack, the two went into business as Testlio.

Today, Testlio’s customers include Microsoft, Lyft, Salesforce, CBS Interactive, Flipboard, Strava, and GoDaddy. Last year, they announced a $6.25M Series A for their freelance network of over 150 testers from 33 different countries who work across 36 different languages. Clearly, the company is doing well as it takes on the $3.5 trillion IT services market. The company currently has an engineering office in Estonia and headquarters in San Francisco.

Here’s Kristel Kruustük on how Testlio works, the challenges of growing a business, and what the future holds.

How did you come up with the idea for Testlio?

“I started working as a tester while I was in college. I signed up as a freelancer on on different crowdtesting platforms, and I saw firsthand that the current system wasn’t working well and there was room to drastically change how QA was done.

 

“Testers’ time wasn’t valued and teamwork wasn’t encouraged because pay was based on competition among testers. This was bad for end users, too. I took matters in my own hands Testlio was born.”

Could you sum up what the company does?

“Testlio helps companies uncover and fix issues before they release products to their customers. Our community of expert testers search our customers’ products and find bugs. Our end-to-end QA management platform connects customers with their testing team and provides reporting and integrates with their tools.

Our vision is to change the way QA is done. We believe that amazing customer experiences make companies successful and expert QA is essential to that success.”

How does the company’s freelance network work?

“Testers can sign up from anywhere around the globe. They are given practice test cycles to gauge their skills. If they our community test leads approve them, they get invited to join our community. Our Community team helps onboard them, keep them engaged and nurture them throughout their career.”

What unique challenges have you faced while growing the company? 

“Challenges are a constant in any entrepreneur’s life and I’ve had to grow a thick skin to deal with them. I did not have any management experience as a first-time founder. I hired a few people without clearly defining their roles and responsibilities early on, which proved difficult.”

What’s your five-year plan for Testlio’s future?

“We want to continue solving real pain points for our customers. QA is hard and we believe we have a way to help companies excel at it. Our community is vital to our success, so we would like to grow it and provide meaningful growth opportunities for testers worldwide.”

Any advice for entrepreneurs hoping to get into your field of expertise?

“You have to truly care about the market you enter and have the desire to do something that solves an genuine problem. Once you’ve done that, find the best people to go on this journey with you.”

Read more inspiring interviews here at Tech.Co.

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Adam is a writer with an interest in a variety of mediums, from podcasts to comic books to video essays to novels to blogging — too many, basically. He's based out of Seattle, and remains a staunch defender of his state's slogan: "sayWA." In his spare time, he recommends articles about science fiction on Twitter, @AdamRRowe

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