QueSocial Finds Your Social Media ROI
Jan 4, 2013
QueSocial uses training, CRM integrations, incentives, and performance metrics to empower employee social media usage to engage prospects, job candidates, and custom audiences.
According to the Chicago based startup, they are the ‘first social business platform to extend beyond marketing and outside the firewall to help companies and employees convert their social media activity into measurable business outcomes.’ Their core business model provides social media training to employees through e-learning modules, provides easily sharable content, engages through a gamification product tracking individual and group activity, and provides measurable business outcomes. The product ranges from $189/ month for 5 seats to $649/ month for 20 seats. If your company is looking to establish a more solid ROI around its social media efforts, QueSocial may be worth checking out.
QueSocial is the brainchild of Patrick Rooney, a seasoned social media marketer, and Mike Dwyer, a veteran marketer, and was heavily influenced by Michelle Hellyar, former principle of Hellyar Marketing Communications who contributes strategy development, marketing, and customer management.