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Rachel Cook of Seeds on the Intersection of Microlending and Gaming [Video]

rachel cook

Imagine a world where gaming lead directly to social good.  This is the reality that Rachel Cook, founder and CEO at Seeds, is in the process of creating.  In Kenya, microlending services such as Safaricom’s M-PESA have accounted for more than 20% of the country’s GDP.  Cook’s social gaming for good aims to accelerate this.

Tech Cocktail caught up with Cook at DCWEEK 2012 to learn more about her startup, some of the success stories that have come through Seeds, as well as her long-term vision for social good in the developing world.

Watch the full interview with Rachel Cook below.  It is also part of the Tech Cocktail Conversations podcast – subscribe on iTunes.

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About the Author

When Zach Davis isn't getting lost in the mountains, he is hustling from Boulder, CO as Tech Cocktail's Director of Marketing. He is the author of Appalachian Trials, a book chronicling the mindset necessary for thru-hiking all 2,181 miles of the Appalachian Trail, a feat he accomplished in 2011. Zach is a green tea enthusiast, die-hard Chicago sports fan, and avid concert-goer. Follow Zach on Twitter: @zrdavis.


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