Imagine a world where gaming lead directly to social good. This is the reality that Rachel Cook, founder and CEO at Seeds, is in the process of creating. In Kenya, microlending services such as Safaricom’s M-PESA have accounted for more than 20% of the country’s GDP. Cook’s social gaming for good aims to accelerate this.
Tech Cocktail caught up with Cook at DCWEEK 2012 to learn more about her startup, some of the success stories that have come through Seeds, as well as her long-term vision for social good in the developing world.