In December 2011, Huffington Post CTO Paul Berry set off on his own to launch RebelMouse – a site to “enable anyone to make their own Huffington Post,” says Stephanie Bagley, RebelMouse’s director of brand and entertainment partnerships.
RebelMouse lets individuals and organizations create online publications full of their own content and content from other people in their network. Essentially, it’s like sharing your personal perspective on the world, pulled from across all your social media.
RebelMouse now powers over 400,000 sites, including pages for T-Mobile, Burger King, and AOL. Once you create a page, you can also share it on your own website or in an email newsletter. If you want to earn money, you can allow sponsored posts – content from brands and advertisers – to appear on your page.
Bagley joined us at our SXSW Startup Celebration sponsored by .CO and CEA. She talked about how RebelMouse was inspired by the Huffington Post, the future of RebelMouse, and the significance of the mouse. Here’s the video.