April 17, 2014
Las Thursday the iOS app Refresh announced the end of its beta testing and launched publicly. The move comes not too long after Refresh closed a $10 million Series A funding round in October, and Apple has since featured them on the main page under the Best New Apps tag.
During their beta testing, the team at Refresh identified 2 key anxieties that exist for people when they meet others face to face: the anxiety of remembering and the anxiety of forgetting. According to the team, the former typically happens 15 minutes before a meeting or conversation and the latter occurs shortly after.
The idea behind the app is simple then: prepare users for every conversation in every meeting they have. It works in the background to find and display relevant insights about the people you meet to help you easily sidestep small talk and spark real conversations that matter.
Refresh links various profiles, statuses, and events across social networks to give you a consolidated snapshot of the people you’re meeting. It also pulls from sources all across the web like news, entertainment, sports, and finance to surface what’s relevant; it then adds context to provide you with rich conversation starters.
The team also added several power features to Refresh like the ability to introduce two people with a single tap or send somebody a business card containing personalized insights about you. The Refresh technology was designed to prepare you not just through information, but through actual insights.
“Every week, I get a bevy of emails from users sharing stories of how Refresh has had a big impact enhancing a relationship or saving them from a social faux pas,” says co-founder Bhavin Shah. “We’re excited that people are using our app to make themselves better friends, colleagues, salespersons, managers, coaches, consultants, leaders, organizers, and much more.”
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