Yesterday Review Trackers Inc, the Chicago based startup in Wicker Park, announced the successful close of a $2 million funding round from a host of premier Midwest investors. It was led by Milwaukee’s CSA Parnters and included other investors American Family Ventures, Jeff Rusinow, and SymphonyAlpha Ventures.
“In today’s market, it is absolutely crucial for businesses to stay on top of their customer satisfaction and feedback,” says Rusinow.
The different parties were investing on the Review Trackers’ cloud software review management platform that was launched in January 2013. Since its, the startup has done a lot to establish themselves as the premier review management tool for thousands of small businesses, franchises, and independent service providers.
“A negative online review is equivalent to someone standing outside your business holding a sign telling people to not go in,” says Chris Campbell, Review Trackers’ founder. “Review Trackers is to online reviews, what Hootsuite is to social media. We’re committed to making it simple for businesses to efficiently manage and monetize customer feedback.”
According to Campbell, the company works to overcome their competition based on a core principle: superior customer satisfaction is paramount. The most recent round of funding speaks directly to that, as Campbell and his team will put it to good use facilitating continued growth and dedication to the Review Trackers customers.