Yesterday James Jarlecki, the CEO and founder of rumr, announced the culmination of his team’s work to release a completely anonymous messaging platform for friends. Launched for both iOS and Android, rumr focuses on highlighting the positivity that an anonymous nature can have while attempting to avoid the stigma associated with it.
“Much of the concern with anonymity is due to the malicious and negative behavior it seems to attract,” says Jarlecki in a blog post. “Because many of the services have no boundaries, the malicious behavior is amplified. By introducing the constraint of keeping these chats between your friends, the environment becomes inherently safer.”
The last year has brought a lot of trials for the rumr team as they considered iterating a version of the messaging platform sooner rather than later. However, they made the conscious choice to get rumr as polished as possible and release it right versus rushing the deadline.
That patience has resulted in the construction of an atmosphere where users can say things that they either couldn’t or wouldn’t be comfortable saying elsewhere. And they can invite as many, or as few, friends as they want into a group chat. The important thing to remember is that the scales of anonymity increase with each individual added to the chat.
“This isn’t photo sharing, this isn’t disappearing messages, this is a new way to communicate with the people you care about,” explains Jarlecki. “We wanted to create a place that you could let your guard down. Where everything didn’t always need to be perfect.”
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