How to Run a Successful Content Marketing Business

January 17, 2016

6:00 pm

The Internet is an intricate web of all sorts of content. There is information about everything, everybody and anything that you could possibly want to learn about online. Even on you – there are at least three words about you somewhere on the Internet. Content runs the Internet. If your website is to be successful, it must have content. Who wants to keep visiting a website that does not have any content? As a matter of fact, who has time for that? When you set up your content marketing campaign, you need to be ready for the challenges that might come with it.

The thing about content creation is that it is costly, complex and requires speed. You need to be posting content not only on your website or blog but also on other people’s blogs. Guest blogging is one of the best ways to market your website. This is a significant amount of work that you will have to engage in if at all you have to make good money. This is not forgetting that most bloggers and website owners have other activities that they need to engage in. This is why content marketing businesses exist.

The Content Marketing Business

Before going any further into this article, it is worth pointing out that content marketing is not limited to articles and blog posts. In the same way that blogging is not limited to literature only. There are people who blog through photographs. There are other people who blog by use of videos. Content is any form of media which you can share with others on the internet to gain more customers and retain old ones.

Creating content for marketing purposes is not only expensive but also extremely difficult due to the fact that it is online. Online content creation is difficult because finding out what your clients think about your content might be hard. You have to be sneaky and clever in order to create that content that wants people to leave a comment or two when they are done. If you are able to create such content then you are ready start your business. A content marketing business is going to make really good money for you if you know how to manage it properly.

What Do You Need for the Business?

There are those basic items that all entrepreneurs must have for their business. There is capital to start the business that you must get. The best thing about most online businesses is that you can find ways to start the business with really low capital. Needless to say, capital is always extremely hard to find regardless of how low it may be.

Labor is the other basic need for any entrepreneurial venture. Since these are people you will be working with, they can be a bit difficult to handle. Controlling people is not as easy, making sure that they are consistently working at their optimum is not easy either. There are technologies that you can use to track the performance of your employees though. When it comes to tracking the amount of time your employees are working, you can use the likes of Clockspot. This is one of the best time tracking systems that you can use for your business.

Which Employees Do You Require?

When you are recruiting people to work in your content marketing business you should be looking for several professionals. At the most basic level you will need:


One photographer to start with is enough. Now you need to be very careful with photographers. It is not everyone who can make a camera go click-flash who will pass for a photographer. These smartphones with their powerful cameras have people fooled that they are photographers. Get someone who really understands photography and they are able to produce excellent quality of work at all times.

While you are starting out this might not be so important especially if you have financial constraints. As the business grows you will need to get a professional photographer to do the photography. These people will turn your all your photography projects into gold.


Just like the photographers you do not want just any person to do the work. There are those premium quality videos that you spot on YouTube and other platforms and you are able to tell that they have been created by a professional. It is easy to differentiate content that has been done by an amateur and that which has been created by an expert. As your business grows you must get a videographer or two. These people must have skills in video shooting and editing.


There is no content marketing business that will ever do without writers. Even the photographs need someone to write about them. The videos require some caption for them. The writers are basically your whole team. The writers you select should be able to elicit emotions for the audience. There are people who write and you are left wondering what their point was. These are the people you need to avoid as much as possible.

A writer who is keen on delivering premium quality work is an asset. On top of this, a writer who produces a lot of work in a short time is also a valuable asset to your business. If you have such professionals then you should make sure that you keep them busy but also happy.

Did you like this article?

Get more delivered to your inbox just like it!

Sorry about that. Try these articles instead!

Alfred Carter is a business consultant. He helps his clients discover and adopt technologies like Clockspot that make management the daily running of their businesses easier.

  • Shares

Leave a Reply

  • (will not be published)