Sarah Austin is the founder of Pop17, a web series and blog which features interviews with tech-oriented business owners and Internet personalities at tech-related events and parties. The series also includes commentary and news on technology and business topics. Austin calls herself a startup “matchmaker” in that she has, over the years, matched up several startups with various brands and investors. She was also a cast member on the reality show Startups: Silicon Valley.
Austin’s Sessions talk focuses on turning your personal brand into a business. She delves into the importance of personal branding when building a community around your passion and highlights the following three myths of personal branding:
1. Personal branding is just for celebrities.
2. You have to be a community leader in order to have a personal brand.
3. Building a personal brand takes A LOT of time.
Here’s the video.
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Guest author Kristin Pryor (@kristinpryor) is an archeologist by day and budding entrepreneur by night who is enthusiastically navigating her way through the DC startup space. She has an unending passion for learning and is never satisfied with the status quo. Her current obsessions include wine, hiking, and Downton Abbey.