Re/code today reported that the Santa Monica based Science technology studio has been talking about their new business. Science will be building out a lab solely focused on developing mobile apps designed to become part of a habitual routine for users.
Science Mobile Labs, as the platform is being called, has officially broken the silence on an 18 month stealth period and is planning to launch a host of apps to learn what their users connect with. The mobile initiative will be headed up by Adam Huie, the cofounder of Hatch Labs, which famously launched Tinder.
“In the past, when you consumed media, you consumed it in large blocks of time. You sat down in front of the television and watched the entire show or read an entire newspaper,” says Mike Jones, CEO of Science, in the post. “Now it feels like, to us, content is consumed in micro-fragments, in 60- to 90-second time frames.”