At first glance, Glomper seems like just another app in a long line of mobile apps that hope to solve the problem associated with planning events. According to CEO Alexander Borodich, that problem is that current methods – from texting to Foursquare to Facebook – are too focused on the past and the present.
“When you see a check-in in your timeline, it is too late to join,” Borodich told me.
Borodich, who has an executive MBA from the Stockholm School of Economics, bills the company as “a reinvented mobile calendar that lets you know what your Facebook friends are up to tonight.”
Glomper has tight Facebook integration displayed in a beautiful interface, allowing users to populate status updates with actions and descriptions such as “coffee,” “work,” “doing nothing,” and “shopping.” Users can then share their updates directly to Facebook and even filter streams by how close by or popular events are. A recent update to the app lets users post directly to Twitter, as well. Like many of its competitors, Glomper believes that leaning heavily on social media is key to winning the hypercompetitive events category.
And Glomper plans to make sure everyone can participate, with a website and apps for iPhone and Android (still in open beta).
Glomper landed seed money from the IMI.VC fund in April 2011. To monetize, Borodich has plans for selling tickets within the app, as well as offering specials and coupons for particular events.
And where does the name come from? “We found out that ‘to glomp’ means to lovingly attack your friend with a hug,” Borodich told me. “And that’s actually what we are doing.”
Glomper was a showcased startup at the Tech Cocktail San Francisco event.
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