Today Select, a platform that offers discounts for travel, entertainment, and dining in cities, announced that they are formally exiting their public beta program. To that effect, they will be fully launching their iOS and Android apps while also signing thousands of venues to their service.
Prompted by the fact that a lot of the existing monthly customers are converting into annual subscribers, Select is opening their doors and hoping to bring in as many new adopters as possible. They are pitching the model to businesses, then, as a way to acquire and retain profitable customers.
“The Daily deals modeled is flawed,” says Select founder Carlo Cisco. “Businesses lose money in an attempt to attract customers who are only interested in a steep discount which is why less than 20 percent of them ever return.”
Since the launch of their public beta, Select has boasted some impressive numbers: they have doubled their restaurant participation, engaged over 800 theaters nationwide, and provided redeemable travel benefits at over 20,000 merchants like AVIS, Budget, Zipcar, Hertz, and GroundLink. Select also ensures its merchants are top rated so users have a high quality experience each time they use the service.
Further, they have no blackout days paired with no coupons or vouchers to redeem. The company also offers new members a 30-day free trial period, followed by a paid subscription for as low as $6.50 a month, and average savings around 50 percent across offered deals.
“It’s not easy to convince people to sign up for a subscription but it gets easier with each partnership we establish,” says Cisco. “Once members join they stay on.”