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Trick Out Google Analytics with SkyGlue

SkyGlue

As much fun as it is for marketing folks to create, launch, and manage campaigns, the back end analytics aspect is just as important – what did you do right, wrong, or just OK?  Knowing this information is especially important for startups looking to make a big splash and grow their companies.

This is where the Seattle-based startup SkyGlue can help out.  Their web analytics solution puts Google Analytics on steroids so you can easily create customized reports that fit your business needs – all without taking time away from your IT resources and developers.

Here’s how it works: SkyGlue automatically track individuals and their fine-grained actions, such as link clicks, file downloads, form interaction, button clicks and many more within Google Analytics reports using a unique visual interface.

When you look at their competitors, SkyGlue looks like they have a leg up. MixPanel and KissMetrics are standalone solutions, while SkyGlue is built on top of Google Analytics, thus allowing you to take advantage of all the rich features in Google Analytics.  Another ocmpetitor, Analytics Engine, only tracks events. SkyGlue, on the other hand, can also track individual people and more.

If you didn’t make it to Tech Cocktail Seattle last week, where SkyGlue was one of our showcased startups, check out their website to learn more.

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About the Author
monika@techcocktail.com'

Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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4 Responses to “Trick Out Google Analytics with SkyGlue”

  1. andersonsteve321@gmail.com'

    logo items

    I have been comparing some of the stats with Google Analytics, and it seems to be very reliable. The only thing that I can see that is different is the bounce rate. It’s lower in Clicky.

    And, I trust the people who have been telling me about Clicky. They’ve been using it for a while.

  2. andersonsteve321@gmail.com'

    logo items

    The SPY feature makes me see what people are looking at when they are at my blog. I can see what they’re doing and what they’re not doing. I can add a banner, and I can see if the next visitor to this particular blog post will click on the banner or not. I can add some links, I can add more text, or less text or a new headline or whatever in order to test if people will click (take action). I don’t have to wait another day to get some advanced statistics from Google (I know that Google Analytics is awesome, and that they’ll have real time stats as well, but to me, Clicky makes it a lot easier and a lot more fun).

  3. lasonya_dortch@yahoo.de'

    Lasonya

    Hello there! This post couldn’t be written any better! Reading through this post reminds me of my previous roommate! He continually kept preaching about this. I’ll send
    this post to him. Pretty sure he’ll have a very good read. Thanks for sharing!

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