As much fun as it is for marketing folks to create, launch, and manage campaigns, the back end analytics aspect is just as important – what did you do right, wrong, or just OK? Knowing this information is especially important for startups looking to make a big splash and grow their companies.
This is where the Seattle-based startup SkyGlue can help out. Their web analytics solution puts Google Analytics on steroids so you can easily create customized reports that fit your business needs – all without taking time away from your IT resources and developers.
Here’s how it works: SkyGlue automatically track individuals and their fine-grained actions, such as link clicks, file downloads, form interaction, button clicks and many more within Google Analytics reports using a unique visual interface.
When you look at their competitors, SkyGlue looks like they have a leg up. MixPanel and KissMetrics are standalone solutions, while SkyGlue is built on top of Google Analytics, thus allowing you to take advantage of all the rich features in Google Analytics. Another ocmpetitor, Analytics Engine, only tracks events. SkyGlue, on the other hand, can also track individual people and more.
If you didn’t make it to Tech Cocktail Seattle last week, where SkyGlue was one of our showcased startups, check out their website to learn more.