In third grade, I cofounded my school’s Earth Club, a group dedicated to keeping Mother Gaia looking sexy through the mere collecting of litter around school grounds (whatever, guys – we were featured in Ranger Rick Magazine). Strangely enough, Sloane Davidson, the founder of The Causemopolitan - a popular blog about “cause-filled living,” nonprofits, and social entrepreneurship – can empathize with this experience. She herself started a recycling club in fourth grade, when the word “recycling” was largely missing from society’s vernacular.
Davidson is no stranger to social causes. From organizing a day dedicated wholly to performing community service in her high school, to raising $20,000 for “Cause It’s My Birthday” (a nationwide malaria prevention campaign she cocreated), the former Kiva Fellow has built cause into every aspect of her life – and she thinks companies can benefit from giving back to the community, as well.
Named a “top woman to follow [on Twitter]” by Forbes and a “Top 10 Twitter Influencer” at the 2010 Clinton Global Initiative, Davidson has previously consulted with companies like Microsoft and Nokia on their cause marketing campaigns and has become nationally recognized on the topic of social media for social good. For both companies and professionals alike, she advises three steps to consider when trying to build social cause into your or your company’s life:
- Define what you care about
- Create an investment strategy
- Define the returns.
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