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Sprint names Founder of Brightstar Corp. Marcelo Claure New CEO

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Sprint confirmed today that Marcelo Claure, will take over as president and CEO OF wireless carrier in the U.S. Claure is the founder and CEO of Brightstar Corp., a wireless distributor based in Miami and subsidiary of Softbank. Claure will assume the Sprint CEO role in the next week.

“He has the management experience, passion and drive to create the strongest network and offer the best products and services in the wireless industry,” said Sprint Chairman Masayoshi Son in a statement published today.

Claure will replace Dan Hesse, who had served as Sprint CEO since 2007.

Sprint is the third largest U.S. carrier, the company has struggled to capture the attention of mobile consumers, with AT&T and Verizon leading the industry.

In a statement, Claure said he will focus in “consolidating makes sense in the long-term, for now, we will focus on growing and repositioning Sprint.”

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About the Author

Camila is a writer and community manager for Tech Cocktail in Miami. She has been heavily active in South Florida’s tech startup community, where she co-founded a communication strategy company called pFunk Media. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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