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My Book “Startup Mixology” in the News!

startup mixology news

Whew! It’s been almost a month since I launched my book, Startup Mixology: Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success.

I’ve been busy with a book tour (join us!), speaking with other great panelists in DC, Miami, Vegas, San Francisco, and Dallas. I got to sit down with lots of the entrepreneurs quoted in the book, who were really my inspiration for writing it.

We’ve also gotten some coverage in the press, which I thought I’d share. A few of these articles give you a preview of the book’s content or embellish on themes in the book. If you haven’t bought it yet, get it here!

Inc.: 7 Business Lessons from Top Startup Successes  

Dave Kerpen interviewed me about some of my favorite lessons from entrepreneurs like Tim O’Shaughnessy of LivingSocial, Reid Hoffman of LinkedIn, and Cindy Gallop of MakeLoveNotPorn.

Dot Complicated: Startup Mixology

I talked to Randi Zuckerberg about my favorite advice, celebration, marketing, and being a digital nomad.

Chicago Tribune: Tech Cocktail Cofounder Says Startups Are “Not All Rainbows”

The Chicago Tribune interviewed me and reviewed my book, focusing on the harsh reality and celebration themes.

Ken Yeung: “Startup Mixology” Is a Handy, Quick Guide with the Recipe on How to Be a Winning Entrepreneur

Marketer Ken Yeung did one of the most comprehensive reviews of Startup Mixology, concluding that it’s an optimistic book that’s particularly helpful for first-time entrepreneurs. Thanks, Ken!

BlogTalkRadio: #283: Frank Gruber, Jay DesMarteau, Andy Feit, and John Oecshle

I did a quick segment on BlogTalkRadio about the book.


We also did some guest blogging about Startup Mixology:

Huffington Post: Starting Up Isn’t All Rainbows and Unicorns

My cofounder Jen Consalvo told seven of the harsh reality stories from the book from entrepreneurs like Tony Hsieh, Dina Kaplan, and Sean Percival.

LinkedIn: Why I Tell Startups to Celebrate

I go more in-depth into my philosophy of celebration, including the science behind it, some examples, and why it’s particularly important for startups.

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About the Author

Frank Gruber is the founder, CEO and Executive Editor of Tech Cocktail. He is an entrepreneur and new media journalist focused on sharing his tech product expertise and analysis on emerging technologies. Previously he built products for millions of users while at AOL and Tribune Company. He is a startup advisor and investor. He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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