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Tech Cocktail Boston

Startup Update: New Features From TroopSwap and Grabio, Vsnap Launches Apps, and More

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Since launching nearly a year ago, DC-based TroopSwap has been growing by leaps and bounds, raising nearly $1M from angel investors and then raising $2.5M in equity financing and partnering with Lego.  The ecommerce platform exclusively for active service members and veterans now offers access to military and veteran discounts, most of which are sourced and curated by active military spouses and veterans.

Another startup that has been growing quickly is location-based mobile marketplace Grabio, whose listings now total nearly $4.6 million.  They just launched version 3, which integrates a lot of super useful new features (all based on user feedback). Local businesses can offer their inventory for sale on Grabio (sign up here), and users can now rate and review other users on Grabio; pay for goods and services through the app; follow people on Grabio (and others can follow you); and create a wish list.

Meanwhile, over in Boston, Vsnap, a company that makes it dead-simple to create and send short
 video messages, has released mobile apps for the iPhone, iPad, and Android.  Since Vsnap recipients 
are up to 41% more likely to take action than email recipients, this is definitely a company/app to check out – and start using.

Speaking of marketing, let’s talk about near field communication (NFC).  Despite the fact that we are all tethered to our mobile devices, many companies are still trying to figure out how to successfully use NFC for marketing and content delivery. Blue Bite is the top mobile-marketing solutions provider – and they want to teach you how to take advantage of it.

The company just announced that they will be a 2012 Silver Level Sponsor and presenter of the NFC Bootcamp education and training series, which will be held monthly in different cities around the world – the first one is in Atlanta on April 25 and 26.  If integrating mobile marketing into your marketing strategy has been on your “to-do” list, this is a great opportunity to learn how.

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About the Author

Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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