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Tech Cocktail

5 Ways to Design Your Site for Conversions

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Website design is more than just putting together a snazzy new layout, or impressing people with your animation skills. A great website not only inspires, but also evokes trust and interest from a targeted audience. In fact, great designing is about conversions. That only happens when you have the right elements in your website. 5… Read more »


Leveraging Digital Intelligence for Competitive Insight

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Digital intelligence often gets mentioned for how it’s used (and possibly abused) by advertisers or governmental agencies, but what you may not know is that it can be a valuable tool for keeping an online eye on your competition. How can you leverage the power of digital intelligence for your own benefit? Here are the… Read more »


7 Ways Web Animation Will Spruce Up Your Site

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One of the most effective ways to take a bland website and transform it into something beautiful, fresh, and appealing is to use animation. Unfortunately, back in the days when Shockwave and Flash were prominent, using animation and visual effects often meant bogging down the performance of your site. Web animation without Flash is better,… Read more »



Jetaport: An Easier and Cheaper Way to Book Hotel Blocks

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I love going on vacations. I also love my friends and family. Combining the two elements, however, is not something I particularly enjoy. It’s not that I don’t want to spend time with these people in some new part of the world; I really just hate having to deal with the logistics behind such trips…. Read more »


5 Online Marketing Trends of 2014

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Some online marketing trends are going to take years to die, and some come-and-go within a matter of months. We are well in to the year 2014, so here are some of the most prevalent trends of the year. Images are still becoming more and more search engine friendly   Image courtesy: Google Blog Google… Read more »


No More Yellow Pages: Getting Your Law Firm Online

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Research shows that as many as 90 percent  of consumers begin their hunt for any kind of service through search engine exploration and 70 percent of them do not even go past the first page of the results. While these statistics apply to almost all kinds of businesses, it is beneficial for attorneys to get their law firm online as… Read more »


TrackMaven Adds Google+ and Tumblr Support to Its Marketing Intelligence Platform

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TrackMaven, the analytics platform that provides deep intelligence for digital marketers to enable them to create competitive campaigns, will now provide support for Google+ and Tumblr. The social networks join others, like Facebook and LinkedIn, as the newest data sources for the competitive intelligence platform. “More and more, our customers are utilizing Google+ and Tumblr to… Read more »


Get Google’s Targeted Ads out of your G-Mail

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Advertisements at Gmail A long-time user of the email services offered by Google is used to the many kinds of advertisements that keep being shown to them. These are what the Google calls tailored advertising. They are sent to the user on the basis of keywords of the contents in their email inbox. Google uses a… Read more »


DC’s Speek Launches “Speek for Business”

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This morning, D.C. startup Speek announced that it has launched a new product called “Speek for Business”. Core features of this new product include the ability to share screens for online meetings and collaboration. With this new offering, the company aims to further compete with similar services like WebEx, Join.Me, and GoToMeeting. “This is easily… Read more »


Online College Peer Networking Startup GetSet Raises $2.5M Seed Round

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Crain’s Chicago Business reported that GetSet raised $2.5 million in seed funding this week led by KGC Capital. Other participants in the round include Chicago Ventures, the Social+Capital Partnership, Howard Tullman’s G2T3V fund, as well as the founders of Braintree, Fieldglass, and Flutter. The news comes at a time when colleges across the nation are beginning the school… Read more »


How Small Businesses Can Benefit From Cloud Storage

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Cloud storage options are quickly emerging as one of the most popular, and efficient methods of storing important data that you simply couldn’t bear to lose. Even though the concept of cloud storage has been around for a significant period of time now, many people still do not understand what it entails. Many small businesses… Read more »



Baltimore’s OrderUp Raises $7M Series A Led by Revolution Ventures

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This morning, the Baltimore, Maryland-based online food ordering and delivery startup OrderUp announced that it has raised a $7 million round of series A funding led by Steve Case’s Revolution Ventures, with participation from LivingSocial cofounder Tim O’Shaughnessy. With this new round of financing, the five-year-old company has raised a total of $8.25 million. Formerly known as LocalUp, OrderUp’s… Read more »