Nine out of ten times, it’s just not worth pursuing legal action to help battle nasty comments online. But for that other ten percent of the time, make sure you know what to do and when to do it.
That’s where Daliah Saper comes in. Her Chicago-based law firm, Saper Law, specializes in online defamation and product disparagement cases. According to Saper, startups are diligent about many aspects of building their companies: business structures, equity, and founding agreements, for example. But, when it comes to branding, they often rush to a decision without making sure they’re legally in the clear.
“Startups invest a lot of energy in building goodwill around that brand, only to get hit with a cease and desist letter two years in, and then they’re coming to me to say, ‘How do I re-brand?,”’ says Saper.
So, they need Saper’s legal expertise to do damage control and to help them build their new brand from scratch.
Or — possibly worse — companies are targeted with negative reviews from competitors and even rogue former employees, causing them to get slammed in Google rankings. How can startups know when it’s worth pursuing legal action? And how do they avoid these legal landmines in the first place?
In the video below, Saper gives us a quick run-down on how startups can protect themselves online.