Women control $20 trillion on average of annual consumer spending, according to an article published by the Harvard Business Review. The Consumer Electronics Association (CEA) reports that women have been outspending men in consumer electronics since 2007, when women spent $55 billion, compared to $41 billion by men. It seems like a no-brainer to develop electronics geared towards women. Right? I’m not looking for pink tablets, necessarily. Brands should be more creative than that. I’m not talking cases either. I’d like some real, useful, women-friendly technology.
Stellé Audio inspired my post today. I met the woman-owned portable speaker manufacturer during CE Week this year. Not only have they created speakers that pair easily with other devices and have quality sound, but the package is also a smart designer clutch for the fashionable woman on-the-go. The Stellé Audio Clutch comes in various skins, from leather to Python to Eel-inspired designs and totes, from fashion great Rebecca Minkoff. This speaker would be great for a day at the beach with your family or for a discreet conference call at the lunch table with your staff. (Don’t act like I’m the only one).
Stellé Audio has pioneered the move from the bulky black speaker collecting dust on your desk to something usable, wearable, truly on-the-go, and that most importantly includes the forgotten few: Women!
All Stellé Audio products are available for purchase at www.stelleaudio.com and Fred Segal retailers in West Hollywood and Santa Monica.