There are quite a few apps out there that refine the social sharing process. We’ve covered Foodily for sharing recipes, Highlighter for sharing digital content, and Photogram for sharing images, just to name a few.
NYC-based Subjot is helping people share ideas and connect with others around topics they want to hear about. According to Mark Zuckerberg, the amount of social data people share is growing exponentially. People are sharing twice as much this year as they did last year, and this sharing is projected to double again in the next year. The Subjot team set out to create new tools to facilitate this sharing.
Realizing that people want to communicate around subjects, not just within their immediate network or their specific location, Subjot combines your social graph with your interest graph. The creators refer to it as a “microforum: part microblog and part forum.” Users can assign a subject to every post, and they can find posts by subject, creating a feed of only the subjects and people they care about. This focus on subjects helps users find friends, new and old, who share their interests and want to have more meaningful conversations around those interests.
Subjot co-founder Chris Carella had this to say:
As a content creator, I want to share more things without spamming and overwhelming my friends. As a content consumer, I want to choose what I’m interested in and ignore the rest. We built Subjot to help you find and discuss the content you’re interested in.