It is true that some things – shopping or bar hopping, for instance – are better with friends. In college, almost everything is done with friends, even the mundane and necessary thins, like laundry, running errands, and studying.
Bloomington, IN-based Swarm is leveraging that group mentality of 20 somethings with their mobile social network that is based around social experiences. Swarm is not just about checking out new people, places, and experiences, though; there is gaming, checking-in and social buying too. So yes, they are taking on Groupon, LivingSocial, and Foursquare.
The company has organized Swarms into 3 main categories:
To entice merchants to participate, Swarm has bundled a few daily deal elements that should help, not hurt, businesses. Businesses that offer daily deals through Swarm are only charged for people that purchase or check-in, while the competitive element of check-ins should drive traffic. Merchants can also create deals that drive traffic to their establishments during downtime, or during busy times to increase profits.
Swarm was a featured startup at our Tech Cocktail Bloomington mixer last night. You can submit your email on their website to find out when Swarm launches in your area.
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